In order to be effective at social marketing, “You have to be part sociologist and part salesman…. being extremely creative is arguably just as important” says The Matador Media. Social media experts also have an uncanny, intuitive grasp of how the social web’s collective-mind works and how it will likely react to any given campaign, headline, image or idea. How? They’ve witnessed thousands of successes and failures – both their own and others- which give them an expansive databank of experience to analyze and construct hypotheses from. If you haven’t gotten so deep into the fabric of the social web that it permeates your consciousness – allowing you to reliably tap in to the higher, “genius” brain-circuits of creativity and intuition, on demand – you might not be a social media expert, yet!
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