Tuesday, March 29, 2011
Thursday, March 11, 2010
Laid-off? Unemployed? Overqualified? No work available? Perfect!
Today I felt like putting something together regarding the massive issue facing people today: no work available or not enough. So many friends are having issues getting any kind of work in their fields, or in anything much less. These people are representative of a large and growing population: highly skilled, highly educated, experienced, and nothing available.
It's not as if people are not doing anything to help their cause, it's just there is too many people (kind of like one parking spot available buy 100 people trying to park). So what can one do? Keep hunting all day, go back to school (remember the large debt load you will bring with you), change careers (to what?), leave the country (finally chase that dream of becoming an international soccer star), or do what is modern and now. Create yourself, your brand, your identity.
What are you talking about Omar? Think about it. You go to a local cafe or shop constantly (say it's called Joe's Shop of Stuff & Stuff) regularly and love it. Prices are more expensive than say a name brand store, not totally local, and has odd hours. Why do you go there? For Joe and the staff. Say Joe is the superstar of the place and the reason everything works.
No matter what people do from here on out, the brand of you is going to reign supreme more than any degree, certification, "grass is greener job or city". Take some hints from folks like Gary Vaynerchuk (twitter: @GaryVee) and a very energetic realtor in Canada Ian Watt (ianwatt.ca) as to how this is done.
The Matador Media is a growing company/biz/firm/boutique, though it will nothing without the force behind it. Our clients always remember the name of our company, but the one thing each always mentions is "Omar". Videos and live on the spot streams are in the works!
Good luck to everyone and don't forget it is all about you, no company ever has your best interests in mind (you know this is true and so do they), and rock out in 2010.
Follow Omar's journey to become a household name on twitter: @MatadorRTN
It's not as if people are not doing anything to help their cause, it's just there is too many people (kind of like one parking spot available buy 100 people trying to park). So what can one do? Keep hunting all day, go back to school (remember the large debt load you will bring with you), change careers (to what?), leave the country (finally chase that dream of becoming an international soccer star), or do what is modern and now. Create yourself, your brand, your identity.
What are you talking about Omar? Think about it. You go to a local cafe or shop constantly (say it's called Joe's Shop of Stuff & Stuff) regularly and love it. Prices are more expensive than say a name brand store, not totally local, and has odd hours. Why do you go there? For Joe and the staff. Say Joe is the superstar of the place and the reason everything works.
No matter what people do from here on out, the brand of you is going to reign supreme more than any degree, certification, "grass is greener job or city". Take some hints from folks like Gary Vaynerchuk (twitter: @GaryVee) and a very energetic realtor in Canada Ian Watt (ianwatt.ca) as to how this is done.
The Matador Media is a growing company/biz/firm/boutique, though it will nothing without the force behind it. Our clients always remember the name of our company, but the one thing each always mentions is "Omar". Videos and live on the spot streams are in the works!
Good luck to everyone and don't forget it is all about you, no company ever has your best interests in mind (you know this is true and so do they), and rock out in 2010.
Follow Omar's journey to become a household name on twitter: @MatadorRTN
Saturday, February 20, 2010
Saturday, December 26, 2009
Gowalla and Foursquare: The Future or unknown territory?
Does the social networking application and tool evolution ever stop? Apparently not.
Foursquare and Gowalla are the latest powerful entrants to the world, and have added an additional aspect: fun.
While most people and businesses are on social networks to make posts, share pictures, and to just "hang out", these two tools have now added a true community sense. A good way to look at this would be a combination of the major networks (FB, MySpace, etc) and the larger review sites (Yelp, CitySearch). Put them together and there you have it.
Businesses have jumped in to the fray and are using these tools for rewards, coupons, and ranking of loyal customers. Say a bar you visit is offering a rewards for visiting them 10 times. You simply show your phone with the app (you check in when you go into the establishment) to a worker and they give you something. Additionally, you can get a rank of "mayor", "jefe". "big kahuna", or "captain" by being loyal to an establishment.
What geo-targeting is to online advertising, geo-locating services are to these new apps.
Go take a look at them and get informed: Gowalla: http://www.gowall.com and FourSquare: http://www.foursquare.com.
Stay ahead and expand your reach in 2010 for your business.
Foursquare and Gowalla are the latest powerful entrants to the world, and have added an additional aspect: fun.
While most people and businesses are on social networks to make posts, share pictures, and to just "hang out", these two tools have now added a true community sense. A good way to look at this would be a combination of the major networks (FB, MySpace, etc) and the larger review sites (Yelp, CitySearch). Put them together and there you have it.
Businesses have jumped in to the fray and are using these tools for rewards, coupons, and ranking of loyal customers. Say a bar you visit is offering a rewards for visiting them 10 times. You simply show your phone with the app (you check in when you go into the establishment) to a worker and they give you something. Additionally, you can get a rank of "mayor", "jefe". "big kahuna", or "captain" by being loyal to an establishment.
What geo-targeting is to online advertising, geo-locating services are to these new apps.
Go take a look at them and get informed: Gowalla: http://www.gowall.com and FourSquare: http://www.foursquare.com.
Stay ahead and expand your reach in 2010 for your business.
Adding a Fav icon to your blog/site
Happy Holidays!
So many cool sites, blogs, and the icons all would show this really cool icon or image in the browser bar. Now, if you are like me that seems to stick in your mind for awhile. Might forget the exact url, but the fav icon is definitely something memorable.
Stumbled across this http://www.html-kit.com/favicon/-/addanitext/ and can't help buy say how useful it is. Even has an icon generator for iPhone/iTouch apps, if that is something you are looking to venture into.
Good luck.
So many cool sites, blogs, and the icons all would show this really cool icon or image in the browser bar. Now, if you are like me that seems to stick in your mind for awhile. Might forget the exact url, but the fav icon is definitely something memorable.
Stumbled across this http://www.html-kit.com/favicon/-/addanitext/ and can't help buy say how useful it is. Even has an icon generator for iPhone/iTouch apps, if that is something you are looking to venture into.
Good luck.
Monday, December 14, 2009
Saturday, December 5, 2009
Social Bookmarking and Backlinks: huh?
My fellow social media geniuses, you’ve probably heard about the Del.iciou.s and Digg trends: bookmarking your favorite websites into online services, so you can access it from any computer, and even share them with friends.
The thing is that with the record-keeping of your favorites in a remote, public location, you’re creating a link from that platform to your website/blog.
As you already know, the more links you have pointing to your website, the more Google will enjoy you. And being friends with Google is like nuclear weapons to North Korea: it makes you untouchable.
Of course, Guerilla Marketing is not about blowing radiation on the competition, but achieving massive results under the radar, without turning spotlights on your campaign. it involves subtle moves, and social bookmarking is extremely subtle.
Boring, but subtle ;)
So....just WHAT IS Social Bookmarking, Mr Matador? Glad you asked.
You’ll see on the bottom of this post a button that says “share/save”. Hover your mouse over it and lots of icons will popup, some of which you may recognize; those are social media platforms that will accept your bookmark entry.
Average users usually pick one of those platforms, and stick to it. The widely known Del.icious is one of the most famous social bookmarking services.
As you post your bookmarks, other users will see it, and they may go visit it as well. If they like it, they bookmark it also – get the hint?
This bookmarking cycle generates ‘buzz’, and what is the point of any guerilla marketing campaign? GO VIRAL!
But.. It’s not that easy to create viral content..
Exactly – social bookmarking alone won’t get your content to go viral or bring much traffic to your website. For that, you need to actually BE SOCIAL: make friends on Del.icious, Diig, Diigo… so you have people that pay a bit of extra attention to your bookmarks.
However, building relationships take time and can be a pain…
So why bother using social bookmarks?
Remember what I said in the beginning of this post about creating links to your website?
While you’re making friends and socializing in one network, go ahead and post your website to ANY bookmarking service available. Even though some services are less populated than a desert, they may still share some link juice.
What are the best services?
* Delicious
* Diigo
* MyBlogLog (for blogs, duh!)
* BuddyMarks
* SocialMedian
* Mister Wong
* Jumptags
* Reddit
* IceRocket
* MyBlogLog
Well, if you’re really short in time, you can use a social bookmarking software.
Even though highly effective, this technology is rather new and it’s difficult to guarantee results. The best strategy is to create a large, active content syndication network, that will leverage your content throughout multiple social platforms.
The thing is that with the record-keeping of your favorites in a remote, public location, you’re creating a link from that platform to your website/blog.
As you already know, the more links you have pointing to your website, the more Google will enjoy you. And being friends with Google is like nuclear weapons to North Korea: it makes you untouchable.
Of course, Guerilla Marketing is not about blowing radiation on the competition, but achieving massive results under the radar, without turning spotlights on your campaign. it involves subtle moves, and social bookmarking is extremely subtle.
Boring, but subtle ;)
So....just WHAT IS Social Bookmarking, Mr Matador? Glad you asked.
You’ll see on the bottom of this post a button that says “share/save”. Hover your mouse over it and lots of icons will popup, some of which you may recognize; those are social media platforms that will accept your bookmark entry.
Average users usually pick one of those platforms, and stick to it. The widely known Del.icious is one of the most famous social bookmarking services.
As you post your bookmarks, other users will see it, and they may go visit it as well. If they like it, they bookmark it also – get the hint?
This bookmarking cycle generates ‘buzz’, and what is the point of any guerilla marketing campaign? GO VIRAL!
But.. It’s not that easy to create viral content..
Exactly – social bookmarking alone won’t get your content to go viral or bring much traffic to your website. For that, you need to actually BE SOCIAL: make friends on Del.icious, Diig, Diigo… so you have people that pay a bit of extra attention to your bookmarks.
However, building relationships take time and can be a pain…
So why bother using social bookmarks?
Remember what I said in the beginning of this post about creating links to your website?
While you’re making friends and socializing in one network, go ahead and post your website to ANY bookmarking service available. Even though some services are less populated than a desert, they may still share some link juice.
What are the best services?
* Delicious
* Diigo
* MyBlogLog (for blogs, duh!)
* BuddyMarks
* SocialMedian
* Mister Wong
* Jumptags
* IceRocket
* MyBlogLog
Well, if you’re really short in time, you can use a social bookmarking software.
Even though highly effective, this technology is rather new and it’s difficult to guarantee results. The best strategy is to create a large, active content syndication network, that will leverage your content throughout multiple social platforms.
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